Working Backwards: Insights, Stories, and Secrets from Inside Amazon

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical CandorWorking Backwards gives an insider's account of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.In 2018 Amazon became the world's second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?Colin Bryar started at Amazon in 1998; Bill Carr joined in 1999.