The Battle for Your Brain

A rock star academic explores the final frontier of personal privacy: your mind. Imagine a world where your brain can be interrogated to learn your political beliefs, thought crimes are punishable by law, and your own feelings can be used against you. Where perfumers create customized fragrances to perfectly suit your emotions, and anyone can peer into their own mind to eliminate painful memories or cure addictions. Neuroscience has already made all of this possible, and neurotechnology will soon become the universal controller for our interactions with technology.