Switch (L): How to change things when change is hard
Chip Heath (Author)
₹599
- Publisher : Penguin Random House
- Publishing year : March 2011
- Binding : Paperback
- ISBN : 9781847940322
- Imprint : Random House
- Age Group : Adult
- Language : English
Genre :
Business | Psychology
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of ...
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Author : Chip Heath | Dan Heath
na
Illustrator :
Translator :
