Jeff Bezos: In His Own Words

Jeff Bezos started Amazon in 1994 as an online bookstore based out of his garage. Since then, the ever-expanding enterprise has revolutionized shopping and, in many important ways, invented e-commerce as we know it. Today, Amazon is the third-most valuable company in the world, and Bezos's vast customer-oriented empire has mushroomed to include everything from cloud computing and fresh food delivery to movie production and consumer electronics. In recent years, Bezos also has invested in rocket technology, newspaper publishing, and artificial intelligence. Every arm of Bezos's business, however, is guided by a fundamental goal: to give customers what they want before they even think to ask for it.