Crash Landing

It was the ultimate test for CEOs, and almost none of them saw it coming.
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In early March 2020, with the Dow Jones flirting with 30,000, the world's biggest companies were riding an eleven-year economic high. By the end of the month, millions would be out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall. Slick consulting teams and country-club connections were suddenly of little use: business leaders were fumbling in the dark, tossing out long-term strategy and making decisions on the fly-decisions, they hoped, that might just save them.

In Crash Landing, award-winning business journalist Liz Hoffman shows how the pandemic set the economy on fire-but if you look closely, the tinder was already there.